SALES PACKAGING WITH BRAND IMPACT
Whether it's fine jewellery, exclusive cosmetics or a special wine, the sales packaging is often the first physical point of contact between your brand and your customers. In a fraction of a second, it determines attention, perceived value and the impulse to buy.
We can tell you what makes sales packaging special, what role it plays in different industries, and how you can use it specifically for your brand.
What is sales packaging?
Sales packaging is packaging that directly encloses your product and makes it visible at the point of sale. Your customers encounter it on the shelf, in the online shop or when unboxing. Unlike pure transport packaging, it not only fulfils a logistical purpose, but is also part of your brand image.
Your sales packaging plays an important marketing role. Colours, materials, feel and finishes transform simple packaging into genuine brand packaging. They increase perceived value and ensure recognition.
What makes sales packaging so special?
Protective function
Brand and design function
Sustainability
Informational function
Unboxing experience and brand perception
Social media has made unboxing an integral part of brand perception. Customers share their unboxing experiences with millions of viewers on Instagram, YouTube and TikTok. For brands, this means that sales packaging becomes a stage.
The unboxing experience enhances the perceived quality of the product and has been proven to lead to greater customer loyalty and recommendations. User-generated content on social media serves as free advertising, enabling new target groups to be reached.
Even smaller brands can create a memorable experience with individual details. Personalised inserts or embossed logos set the packaging apart from the standard.
Sales
packaging
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Direct contact with the end customer at the point of sale
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Presents product and brand visibly on the shelf
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Actively influences the purchasing decision
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Combines protection, design and marketing function
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Contains all relevant product information
Secondary packaging
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Combines several individual products into a single unit
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Facilitates storage and handling in retail
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Provides additional stability
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Can carry supplementary brand or promotional messages
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Often removed before or after purchase
Transport packaging
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Protects products during storage and shipping
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Focus on stability and transport safety
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Optimised for palletising and logistics processes
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Functional and mostly neutral in design
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Not intended for direct customer contact
Sales packaging for fashion
In the fashion industry, packaging shapes the brand image of fashion labels, boutiques and accessory brands like no other element. It is part of the presentation - from the shop shelf to the customer's wardrobe.
Typical sales packaging includes sturdy shoe boxes, elegant slip lid boxes or high-quality magnetic boxes for a wide variety of Fashion items. They protect the contents and at the same time underline your positioning. Material, colour and finish convey style and sophistication. Sales packaging thus visibly enhances your collection.
Value plays a central role, especially in the fashion industry. High-quality sales packaging is often reused - as storage boxes or gift packaging. This keeps your brand visible and turns your sales packaging into a long-term brand ambassador.
Sales packaging for delicatessen products and spirits
When it comes to delicacies, spices, tea, coffee, wine and spirits, presentation determines how value is perceived. High-quality foods deserve packaging that promises enjoyment - long before the first bite or sip is taken.
Sturdy slip lid boxes or elegant collar boxes are ideal for particularly high-quality presentations. These sales packaging solutions showcase wine, spirits, delicatessen products and spices to their best advantage.
If you want to showcase your product even more effectively, floating frames are ideal. They make bottles, jars or specialities appear to float freely in space. This attracts attention and gives your sales packaging an extraordinary stage.
Sales packaging for cosmetics
In the cosmetics sector, sales packaging often determines within seconds whether a customer is interested or moves on. It is an integral part of the brand world and conveys its positioning through colours, finishes and surfaces.
High-quality boxes, custom-fit inserts or elegant magnetic boxes provide protection and perfect presentation. Functionality also plays an important role here. Sales packaging must protect sensitive products and be easy to open.
The unboxing experience plays a special role in the cosmetics industry. Coordinated colours, high-quality inserts and printed inner surfaces create a genuine spa moment when unpacking – an emotional experience that binds customers to your brand.
Sales packaging for jewellery and watches
In the premium segment, sales packaging has an enormous influence on perception. High-quality materials, precise workmanship and a pleasant feel emphasise quality and exclusivity.
Velvet inserts, velour surfaces or high-quality cardboard and imitation leather covers enhance the sense of value every time the box is opened. Beautiful jewellery packaging is often kept for a lifetime.
Individualisation also plays a key role. Embossing, subtle logos or special colour concepts turn your sales packaging into a clear brand ambassador. Especially in a competitive environment, well-designed packaging ensures recognition and differentiation.
Finishing options
High-quality coating materials give your sales packaging a special feel and visible value. Matt, soft-touch, textured or with an elegant surface - you decide how your brand feels.
Precise hot foil stamping allows you to add shiny accents. Gold, silver or custom colours create strong contrasts and a clear premium effect. Offset printing and digital printing offer maximum design freedom for detailed motifs. This allows you to apply colours, gradients and fine design elements with precision.
If you want to go one step further, innovative finishes really grab attention. Luminous packaging or subtle scented finishes turn your sales packaging into an experience for the senses.
When standard is not enough
If a standard solution is not sufficient, we will be happy to work with you to develop customised sales packaging that is perfectly suited to your product. For larger quantities, we implement tailor-made concepts - precisely planned and cleanly executed.
We consistently tailor the size, material, colour scheme and feel to your requirements. Whether you want a customised design, a striking logo or a special finish, we will implement your ideas down to the last detail.
Need help?
We are happy to assist.
Whether by telephone, email or contact form - simply get in touch with us. We will respond quickly and personally and will be happy to help you.
Packaging consulting
Phone: +49 (0) 7821 / 5803-39
E-mail: contact@leser.de